venerdì 12 settembre 2014

YouTube Ranking Factors 2015




YouTube Backlink Ranking Factors

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That YouTube is a great source to get massive untapped traffic for online business is evident and a known thing to all. So, if you plan to achieve a great number of viral views for your videos, you must first look to ranking them on YouTube and Google.

YouTube SEO isn’t that difficult and you do not need to massive campaigns. It is simple and effective if conducted properly.

So, here are the steps in the checklist which will enable you to attain greater views for your videos on YouTube and Google. It means your YouTube videos can get more traffic, thus more popularity. 


video seo



Step 1


Research keywords for Video









As is with the usual SEO methods, for YouTube SEO you need to do keyword research as well.

Find out the keywords for your video topic that have YouTube results in Google. In other words, simply explore Video Keywords.

Video Keywords are like:

·     How-to format keywords (“How to make a vanilla cheesecake”)
·     Reviews (“Video Studio Pro X6 Review”)
·     Funny Videos (“best funny movie scenes”)
·     Tutorials (“setting up Google Analytics”)
·     Sports or fitness (“freehand cardio exercises”)

After finding the most appropriate keyword for your video, use a Google Keyword Planner to make sure that your chosen keyword gets at least 300 searches each month.



youtube keywords research


Step 2


Create videos with YouTube User experience in mind





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YouTube doesn’t have the facility to understand content quality using backlinks, but what it does is rely on viewer experience signals.

Hence, better the YouTube user experience, greater is the chance for you to rank.

If your YouTube video has better user experience signals, it will outrank competitors with 10x more views.

What is it about user experience?

When you script and shoot your video, keep these points in mind:


Audience retention: Ability to keep the viewer hooked to the video. More number of people who want to watch your videos, the better.

Favorites: People that want to watch your videos or add them to their “Watch Later” list.

Social Shares: Those who want to share your video on social media websites like Facebook and Twitter.

Comments: People who watched the video and commented on it at least enjoyed it or want to share their thoughts on the same. More the discussions, the better it is.

Thumbs Up/Thumbs Down: Now that obviously explains whether those who did watch the video liked it or not.

Subscribes to your channel after watching: That’s a huge thing for your videos if viewers subscribe to your channel since it means you’ve got an amazing video out there!

Youtube seo Tips: Here’s one experience we want to share as a tip. Videos that are at least 5+ minutes duration perform better to attract traffic than those that are shorter.



youtube seo


Step 3


Video upload and optimization



Now that you’ve found the appropriate video keyword, which is compelling enough and also related to what your video is all about that is of 5+ minutes long, it’s time you upload the video. Keep YouTube SEO in mind.

So, here are the keys that you must remember when optimizing your videos on YouTube.

Video Filename: The filename of the video you intend to upload must have your target keyword in the filename. However, take name not to stuff the filename with keywords. Use suitable words before and after the keyword, e.g. YouTube_Video_SEO_Tutorial.mp4.

Video Title: The title of the video is extremely important and you must make sure that your target keyword is at the beginning of the title. For instance, if your video is about “internet marketing”, your video title can be like: Internet Marketing Tips: 5 Ways to Get Traffic to your Website.

Description: All videos must contain a good description. Do not just add few words to the description box. The video description makes a huge impact on SEO since Google cannot watch or listen to your video content.

For optimizing your video, remember to place a good 200+ words description to the box. Also, do not forget to include your keywords 3-4 times in the text.

Tags: This should include your main keyword or focus keyword; all other related keywords or secondary keywords can come in later.







Step 4


YouTube Videos: High-Retention Views








For your YouTube views, both quality and quantity is critical. So, here’s how you can get a massive number of views from real people who actually stick on around and watch videos from your channel.

Embed your videos in blog posts: Think how you can include your video link when writing posts for your blog or even for guest blogging.

Mention your video link in Q&A websites: Look up for questions related to your video topic or niche. Get your video’s link on the relevant page. Better still; just embed it to your answer.

Social media shares: Just share your video on Facebook, Twitter, and Google +. Though, it can be on-the-face marketing, yet it is the easiest way to get few hits straightaway!

Add your video link in email signature: Whenever you send an email with your signature, add your video link in the email signature as well. If you’re sending out emails to the same people frequently, it means that you’re going to get high-retention views.

Bonus Tip 1


Using Competitor’s Channel Name as Tag



When you Google your keyword and find that a particular video keeps appearing in search page results for a number of times, you really wish to get such a presence, don’t you?

Why not try to get listed as a related video, then? That’s sneaky, but again it’s really effective. Just use that channel name once in your video tags.

Thus when people watch videos from that channel, it’ll cause your video to appear as “related videos” sidebar. This means your video gets more views in this way too.


Bonus Tip 2


More Views as Suggested Video



The “Featured Video” in the list of YouTube features is quite powerful. For you high-priority videos, here’s a great way to get some amazing traffic straight into your channel.

“Featured Video” is the graphic that pops up when you watch a video. This one encourages the viewer to watch another video suggestion.

The feature has great potential to get more views for your videos. But, sadly not many tend to take advantage of this opportunity. That’s because YouTube probably buries the graphics.

Here, we will show how you can enable this great feature:

1.    First up, get to your YouTube Dashboard.

2.    Now click “Channel Settings” and go down to “In-Video Programming” at the left hand side-bar.

3.    Under the “Featured Video”, choose the video you want to show up as suggested. Select a start time and “update”.


 Do you need to RANK your VIDEOS IN TOP GOOGLE?


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Veedoo Video Marketing Web Developer

I am a big believer in alternative winning white-hat seo strategies. Hit me back for a free consultation at top-google.com.

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About.me: SEO Thailand Bangkok

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